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Toca boca play game5/24/2023 ![]() ![]() Without exception, our games are non-competitive, gender-neutral, and aim to reflect the diversity of both our player community and the world at large. We have other important guiding principles too. They should never have to ask an adult how to play the games (unless they want to do so). ![]() Every game and app we create should primarily be interesting and appealing to kids and designed in such a way that they can figure out how to play them on their own. If kids start playing in a different way than we had perceived, it’s back to the drawing board to figure out if we need to change the game plan or the basic game idea. Since our apps are designed with the intent of being as intuitive as possible, we need to check that our assumptions work. Kids are also regularly invited to come over to our office to share their ideas and get hands-on with our game prototypes. The user generated content created by kids is extremely valuable for our understanding of how our audience actually uses our games and how we should develop the games to suit kids even better. We have an extensive framework in place for idea development and play testing that helps us get qualitative feedback and input from kids around the world in a constructive, fun and safe environment. It’s also a lot more fun for us since kids bring joy, curiosity, and energy to the process. It’s the only way we can be sure what we make is relevant and fun for our target audience. ![]() ![]() Since the launch of Toca Boca, involving kids in our work and world has been at the top of our agenda when creating our apps. Luckily, we have expert help, and yes, that means kids. It’s a fine line to tread between being the true childhood ally we want to be and being someone who tries too hard to be down with kids. This kids-first approach means we consider everything we do and say primarily from a kid’s perspective rather than a grownup’s. Toca Boca’s main guiding principle is simple: kids first. ![]()
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